See that little black folder? That's the product I ordered.
And see that big box of paper and bubble wrap. That's what the product came in.
Now, I'm not being nasty about this particular business. The service was great, the product was presented beautifully, and it arrived in one piece. I suspect they wanted to get my order to me quickly, and that was simply the only box they had available at the time (I'm sure I've done the same sort of thing).
But it did get me thinking.
As a 'mail-order' business, we want our products to arrive in good condition; we want the experience of opening the parcel to be special; and we want to avoid unnecessary waste.
It's a tricky balance to get right.
So I'd love to hear from you - what are your expectations in terms of postage and packaging when you order something online? Particularly for clothes - do you have any preferences in terms of how you would like to see them packaged and sent, and what role do things like price, presentation, and waste play in all of this?