Back in early December, we realised it had been 2 years since starting this blog.
Looking back over all the entries has really shown what a journey it's been. There have been many changes in our lives, and our business. And our blog has reflected that.
We started out just playing around.
Then as the first year progressed; as our business grew and we developed more of our own style; the blog really seemed to be at its best - honest, truthful, reflecting who we were as a business, but more importantly, as a family. Which is what it was all about.
There was lots of feedback via comments and emails, and we really enjoyed getting to know our readers, and learning from them all.
Then in 2010 our business grew even more. Maybe a bit faster than we wanted. At times it felt like we spent a lot of time playing catch up; second-guessing ourselves about what we ‘should’ be doing; and in the meantime becoming a little less in tune with the market. And our blog, in turn, became more formalised; more business focussed; less personal.
Now, I'm not saying there's anything wrong with keeping things professional. Not everyone wants to hear about our political views, or our family dynamics, or what's for dinner tonight.
But our blog was never meant to be for selling. We have other forums for that.
Our blog is for connecting.
It's for sharing our story, and giving people a glimpse into the inspirations and influences behind what we do.
And it’s for listening also. For really hearing what our readers want to say.
So we have some changes planned for where we take our business this year. We want to be more focussed; have more fun; and reconnect. We want to nurture our 'Under the Wing' program; develop some fun new products that have been on the back-burner; and just enjoy the creative process. And we want our blog to reflect that.
We hope that you hang around, and we look forward to getting to know you. Again.
Natalie, Paul, and Bradley xxx